If you’ve AT ALL researched how to make money on Pinterest, I’m sure that you’ve across the SAME information 50 times over. Sure, it might be useful when you first read it, but it tends to lose a lot of it’s value after that. I don’t know about you, but spending an hour reading a “How to Pinterest” guide for no reason doesn’t seem fun to me.
Worse of all, it STILL happens to me. I get caught up looking for that little sliver of gold that will make my time worthwhile and guess what? Nada. It sucks. That’s why I’ve researched and taken notes from Pinterest MASTERS. I don’t know if the things here are completely true, or if they still work because of an algorithm update, but they’re easy enough to give it a shot.
Also, if you’re interested, I’m sending out an email with access to the Pinterest MASTERS that taught me everything that I needed to know. It’s completely FREE information that built my Pinterest from the ground up. If this sounds cool to you, enter your email below!
If your blog isn’t getting any traffic, this post is for you. If you’re interested in starting a blog, check out THIS that will help you get started making money in no time.
What do you need to know about Pinterest?
I’m sure that you’ve seen some of this content a million times already, but trust me, there’s more to this article. As much as I want to ignore the content that seems like common sense, I can’t knowingly give you my advanced tips without giving you the foundation. It’s like making a sandwich without the bread.
I will, however, make it BRIEF so that you may use it as a checklist. Here are the topics that we will be covering:
- How do you make an account that Pinterest LOVES?
- How do you make people WANT to see your content?
- What are some strategies that will drive MASSIVE traffic to your site?
DO NOT SKIP ANYTHING ON THIS PAGE. I skipped steps for MONTHS and it never worked out the way that I wanted it to. I was lazy and figured that one thing wouldn’t affect my growth, but it DID. If you want to be successful with Pinterest, you have to do EVERYTHING on this page.
How do you make an account that Pinterest LOVES?
It’s important to keep in mind that Pinterest isn’t JUST about creating pretty images. Account optimization matters just as much, if not more.
*Keywords are phrases that people are searching up. Aim for something popular that isn’t too over-saturated.
You should start working on your Pinterest as soon as possible and aggressively advertise once you have 5-10 high quality blog posts. By high quality posts, I mean posts that go above and beyond what every other blogger has done. Information. Images. Layout. Everything. If you’re not sure what I mean, email me and I’ll be happy to help!
How can I optimize my Pinterest profile?
- Upload a profile picture. Either pick a logo or picture of yourself. Make sure that you look friendly and that the picture is clear.
- Create a keyword-filled, niche-related description for your profile.
- Pick one niche and stick to it. Whether it’s finance, fashion, or sewing.
Having boards that are aesthetically pleasing is very important to getting followers and getting people to engage with your content. Whenever people see pretty content, they immediately want to find out more.
- Create 15-20 group boards related to your niche.
- Boards should be named something that YOU would search. Think: “How to Save Money” vs. “I Like Pennies”.
- Create keyword-filled, niche-related descriptions for every board.
- Find click-worthy images that relate to the individual board titles and set them as your board covers. You can use Pixabay or another stock photo site if you don’t have any.
- Put your most important boards at the top of your profile, otherwise group them by category. For example, all my saving money related content will go in the same row and all my investing-related content will go in another. Group boards should go at the bottom.
It’s important to really spend time on these things. This was something I wish I had done sooner!
How can I make people WANT to see my content?
The best pins have three elements in common. They’re unique, attractive, and have a clear call-to-action.
- Use THIS page to find things in your niche that are already popular. Once you find that, pick a popular pin and write what they did, BETTER.
- Use PHOTOS for your pins. They just do better.
- Use LIGHT colors. They get repined more.
- NEVER make horizontal images. Pinterest hates them. Images in a 2:3 ratio (600 x 900 pixels) do better because they take up more space on the feed.
- Look at Buzzfeed for title inspiration.
- Use Coscheduler to make the BEST titles. A good post without a good title will never get good traffic.
- Optimize your pins with keyword-rich descriptions. These descriptions should include: helpful details, a positive sentiment, and a call-to-action. Top pins usually have 100 characters for fewer.
- Make 5 different pins for each post. They don’t have to be too different. Just mess around with the titles, compositions, and fonts.
- Increase the saturation and brightness. It grabs people’s attention.
What are some strategies that will drive MASSIVE traffic to your site?
- Pin to these boards about 10-50 times. Pick a number and stick to it. Do NOT make any drastic differences in how much you pin per day. Do NOT pin from the following tab. These pins may NOT be SEO optimized and bring down your virality score.
- Only pin content that is ~beautiful~. Pinterest is a visual search engine that caters to 80% women. It doesn’t have to be feminine, but it DOES have to look nice.
- Put your blog URL at the bottom of your pins. It makes it easier for people to remember your URL.
- Join Pinterest group boards. To do this, you can start by looking up a popular blogger in your niche and checking all of their collaborative boards to see if they’re accepting new people (it usually says this in the description).
- Start your own group boards. Don’t try and chase after the traffic. Let it come to you.
- The first pins that you post should be your own. They are usually prioritized for distribution.
- Save your pins to your most relevant boards first.
- Add content while it’s fresh. Pinterest prefers new content.
- Make sure that you keep your boards active. Never go more than a week without posting to your boards. You can check the last boards that you’ve been to by going to your profile, clicking “boards”,and organizing them by “last saved to”.
- Keep a “Best of ______” board that features all of your best pins. This will give your board a high virality and engagement rate.
What can I do on my blog to increase engagement?
- Make it EASY for people to repin your content. Add a pin-it button. I use THIS one.
- Add a social media plugin. I use THIS one.
- Use the ALT text to put keyword-rich descriptions on every image on your blog. Whenever people pins images from your site, it becomes the description.
What are some things that Pinterest LOVES to see?
Pinterest LOVES to see engagement. They love to see when people repin our posts or when they leave comments on our pins. Unfortunately, we can’t fully control this. What we CAN do, however, is to focus on making high quality content to hopefully encourage this kind of behavior. So what do they like?
- When people comment on your pins, Pinterest will show your content to MORE people.
- Follow people. Pinterest takes account how active you are when deciding how many people it should show your content to.
- Pin at the same time every day. It does wonders for “consistency”. Pinterest loves it.
What are things that you should never do on Pinterest?
Once upon a time, my views suffered because I was an inconsistent fool. I left my dunce hat in the past, so don’t follow in my footsteps. Here are some things that I don’t do anymore:
- Don’t pin 10 times one day and 50 the next. It basically tells Pinterest that you’re unreliable. What’s to stop you from spamming or never posting at all?
- Don’t pin a bunch of times in a row and ESPECIALLY don’t do this with the same pin.
- Never put any hashtags in your pin descriptions. It can look spammy and it doesn’t work as well as it does on Instagram.
- Don’t put any borders on your pins.
- Avoid pins that are too busy. They don’t do well.
- Don’t post to boards with low vitality rates. I kept doing this and it was horrible. Instead, only pin to your top performing boards. You can see them HERE.
- Don’t delete a lot of pins or boards all at once. Pinterest will think you’re unreliable.
Pinterest takes account how “good” you were historically, so don’t make these mistakes!
What resources can I use to grow my Pinterest?
You don’t need Tailwind. Let me just start by saying that. Anyone who’s telling you that is just trying to make a sale. We’ve survived before Tailwind, we can survive now. But that being said, it DOES help.
When you take your pins and post them to Tailwind groups, you ARE pretty much guaranteed that at least SOME people will see them. However, it DOESN’T guarantee that people will share your pins afterwards. If used correctly, Tailwind CAN be a powerful tool, but I repeat: it is NOT necessary. If you’re tight on cash, sign up today for the free trial. Try it out for a month or so and THEN decide if you really want it.
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