We all know the feeling. The feeling of putting in SO much effort into our blog and not seeing any growth. Our posts are a barren, digital desert. It’s like we went on Tinder and everyone swiped left on us, including Google. No likes. No engagement. No clicks. No people. (Except maybe your grandma.)
I’ll be honest, it sucks and it sucks bad. It’s frustrating. But still, it’s not the end of the world. Here’s why you may be having trouble.
1. You’re focusing on the wrong numbers.
What do we look at when we see other bloggers? Numbers. We see numbers. It’s practically the only thing that we see when look at successful bloggers. We don’t see the struggles they went through or the time and effort that they had to put in to build their blog up.
We see that this person has THAT many followers and that this other person has THAT many views. I get it. It’s inspiring. Who wouldn’t want to make over $100,000 in a month? But if this is the case:
Why shouldn’t we focus on the end result?
Yes, it’s inspiring. But it actually keeps us from enjoying the journey. When our own sanity comes into play, it’s just more beneficial to focus on how we’re going to get there.
Say that you want 10,000 page views. This is all fine and dandy, but what are you going to do about it? Wishing for it without a set game plan is going to make it a whole lot more frustrating when you don’t reach your goals.
What are examples of BAD blogging goals?
Take a look at these goals:
- I want to build credibility and trust with my viewers.
- I want to make money selling products.
- I want to increase how many page views I have gotten.
They’re super abstract concepts. Sure, we all want them, but what more can we get from these statements? They’re something to strive for, but they don’t tell you how to get there. We need some action to go along with these kinds of statements.
What are examples of GOOD blogging goals?
Now, compare the bullet points that you just read with the ones below.
- I want to use quality keywords so that my post can rank on Google.
- I want to write one quality post at least once a week.
- I want to make sure to make at least 3 pins for every one of my blog posts.
It’s really different, right? The last one is much more direct and tells you exactly what you need to do. “I want to increase how my page views” is your final goal, but you can’t get to it without working for it and “publishing 3 pins for every blog post”. The second one matters just as much as the first.
Knowing that you got 10,000 views because you advertised on Pinterest is a whole lot more satisfying than just I got 10,000 views. Because is the key word in that sentence. Being able to attribute our successes to the certain things that we do makes blogging way more satisfying.
2. You’re working on too many things.
You have a job. You have kids. You’re trying to run a household. AND you’re trying to run a blog.
Don’t wear yourself out before you even get started. For example, I work and work, but once I reach a point where it starts to stress me out a bit, I hold back. Piling it on too thick takes away the pleasure that I get from doing all of these things and replaces it with frustration and stress. I’d rather keep my sanity AND happiness, now AND in the future.
Starting a blog is only easy when you know what you’re doing. Otherwise, there’s a lot to learn:
- Set up hosting.
- Pick a layout.
- Pick a niche.
- Build a brand.
- Write some share-worthy posts.
- Market yourself.
- The list goes on and on.
The worst thing? Spreading yourself out too thin. You’re a jack of all trades, but a master of none.
What makes YOUR content so special?
Who’s going to trust you when you publish blog posts that you can barely read?
Becoming a master in your niche is surprisingly easy. All you’ve got to do is deliver quality content and the traffic will follow. When you help people and answer their questions, they’ll respect you AND come back. You don’t need to be a master at everything, but you should aim to be a master in a few things. You should focus on:
- How to Write Quality Content
- Affiliate Marketing
- How to Write Evergreen Content
- How to Sell Products
Don’t try to do all of these at once. When we do that, we just end up making content that isn’t as good as it could be. Maybe take one or two at a time. Focus on writing quality blog posts first. Then, once you have some amazing content down, you can start marketing your blog with social media.
3. You’re not asking for feedback
I went to art school, so I really know the value of some good ol’ constructive criticism. If you’re not used to it, it may sting to have something that you’ve poured your heart and soul into ripped to shreds. Keep in mind, it’s for the best.
I’ve had many experiences where I didn’t agree with someone’s suggestions for my designs, but followed through with them anyway. And guess what? Sometimes, I ended up loving the new piece even more. Don’t agree? You’ve got nothing to lose by trying something new.
Style is subjective, so what you may love may not be exactly what everyone else loves. If you want to make a successful blog, you’re going to have to cater to your audience and give them what they want. You don’t have to completely sacrifice what you like for your blog. The balance is between finding that something your audience likes that you also like.
Where can I go to get feedback on my blog?
Facebook groups are a great place to get some criticism on your new work. These groups are filled with people who have been through the whole blogging process and have made it out alive. There are thousands of bloggers who have managed to find success, some even your niche! They’ve made mistakes and they’ve learned from them. And they’d be happy to help you out, so that you don’t make the same ones.
Just be sure to make sure that you take advice from credible sources. A person that’s been consistently blogging for a year, but that’s only gotten one view may not be the best person to ask for advice if you want to grow your blog.
For better tips, make sure to ask at least several people!
4. You’re not using the resources available to you
Whether we think of it that way or not, if we’re trying to make money off our blog, it’s a business. Therefore, we got to think of it like one.
A lot of businesses expect continuing education from their workers. Your blog should be no exception. Starting a business and not being willing to try new things will ruin your chances of success more than you think. A lot of times I see bloggers that are confused as to why they don’t get much traffic, but the reality is that they’re not actively trying to learn new things to improve their situation.
Here are some powerful blogging tools that you may be under-utilizing:
What are Facebook groups?
I’m a great supporter of Facebook groups. They’re an amazing place to share content, connect with other bloggers, and ask for advice. It might seem difficult to join, but most groups only require you to answer a few questions like “what is your blog URL?” Pretty low effort for something that can be SO useful!
What is Pinterest?
Ah, Pinterest. The holy grail of blogging. Pinterest is a power tool that can drive a ton of traffic to your website, but you’ve got to do it right. It works kind of like a visual search engine, circulating a ton of content per day.
The great thing about Pinterest is that a ton of people that have learned how to use the system to get tons of traffic. If you’d like to learn from them, here are some Pinterest courses:
Keep in mind that a lot of these courses are a bit pricey. If you’re not willing to dish out that amount of cash upfront, that’s completely okay. You can check out my guide How to Improve Your Pinterest Game and Make Money. It’s completely FREE, so take advantage of it!
What are some good blogging courses?
Blogging courses are great because they come from people who have done what you’ve done. They’ve learned the most efficient ways to get their blogs out there. In addition, they cover a wide variety of topics, so it’s easy to find something that suits your needs. Here are a few that I’ve heard amazing reviews about:
Once again, keep in mind that these courses can be relatively expensive. They’re not necessary, but they do have a lot of the things that you need to know in one nice package.
What is Tailwind?
Tailwind works similarly to Facebook groups. You join “tribes”, Tailwind’s version of groups, and then share your pins. These groups depend on tribe members re-sharing their other people’s pins.
5. You’re trying to skip steps
I’m one of those people that usually assumes the best and sometimes this is to my detriment.
- “Maybe I’ll be able to get a ton of traffic without using SEO.”
- “Maybe I can get a lot of views in my first month without Pinterest.”
- “Maybe, I can get away with writing okay content.”
If you want to have a successful blog, you have to give it a fighting chance. Optimize it for whatever will get people to your website. If there are hundreds of bloggers telling you to do something, it’s probably because it works.
What is does every GOOD blog have?
- a niche
- a clear audience
- gives the audience what they want
- a nice layout
- good branding
- high quality posts
Think of your blog like a house. If you build it on a strong foundation, then it will stand the test of time. It will be a place where you can flourish. Build it on a weak foundation and it will all come crumbling down. You can do a lot of things once you start your blog, but you can’t skip the foundation. Your blog will come crumbling down before it’s even had the chance to start.
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